On the Wrist:
The Brew Metric
Hands-on with the vintage-inspired Metric watches by Brew, including the »Steel« and »Retro« dial.
It was love at first sight when i discovered the Brew Metro with the Retro Dial on Instagram. Fresh case design, unusual colors and a very attractive price.
I like that there are no text-printings on the dial, only Brew’s coffee bean logo at three o’clock. While there is quiet a lot going on, i still like how the date window between 4 and 5 doesn’t disturb the layout at all. The yellow area at the six o’clock position shows when the optimal espresso shot has been extracted. The time for this ranges from 25 to 35 seconds - depending on the barista and the machine. This means you can think of this nice little touch while pressing that one button on your Nespresso machine.
The watch sits comfortable on the wrist, the bracelet does pull out some hair from time to time through.
There currently are two versions of the Metric: The retro dial and the steel dial. Especially the design of the steel dial is the utilitarian dress watch you can wear on any occasion.
Specs
Caseback: Stainless steel 316l
Bracelet: stainless steel, brushed + polished
Buckle: Folding clasp, micro-adjustments
Water resistance: 5atm (50 meters)
Movement: Hybrid vk68 meca-quartz
Case diameter: 36mm x 41.5mm
Case thickness: 10.75mm
Lug width: 20mm
Crystal: Sapphire glass
Case material: Stainless steel 316l
About Brew Watch Co. 🗽☕
The story of Brew Watch Co. does not begin in a manufacture in Switzerland, but in a coffee shop in New York.
The founder Jonathan Ferrer, who worked for various watch brands (including Movado) during and after his design studies. The idea for his own model came to him during a stay in a coffee shop New York. In some coffee shops, timers are used to determine how long the coffee takes to brew. A matching watch would be more stylistically appropriate, which is why Ferrer set about creating one.
With his idea, he launches a campaign on Kickstarter. In the end, 142 backers raised 39,837 US dollars and nothing stood in the way of the company's founding.
The Brew models are to convey the relaxation and tranquillity of a visit to a coffee shop as well as the design of high-quality and traditional coffee machines. In addition, the watches are offered at an attractive price point.
Nowadays the company has detached itself from Kickstarter (thank god) and instead established its own channels for sales and marketing. Ferrer is also represented at many Meetups and thus seeks direct contact with customers and watch nerds.
After all, the 50s and 60s are often referred to as the golden age of watchmaking. The watches from the New York-based Brew Watch Co. take this approach and spice it up with a pinch of freshly ground coffee. Another bonus: Jonathan Ferrer seems like a great guy.
You can find the watches at brew-watches.com …where they are sold out most of the time. So better sign up to their newsletter or keep an eye on @brewwatches to catch the latest drops.
Retro Dial on 17cm (6,7inch) wrist.
Steel Dial on 17cm (6,7inch) wrist.
Unboxing
One little thing…
The only thing that bugs me is this graphic. I mean c’mon. They put so much effort in designing the watch and the package …and then there is this graphic. Looks like something Karen would have as a wall print in her kitchen. It doesn’t match the rest at all.